Hive Brands

Role: Product Copywriter

Year: 2022

At Hive, I helped bring the brand’s mission to life—connecting conscious consumers with products that prioritize sustainability, equity, and impact. I wrote everything from product descriptions and landing pages to blog posts and social captions, making sure every word reflected Hive’s values. I also supported campaign launches and social growth, helping increase Instagram impressions by 21.9% and followers by 12.6%.

Social Copywriting

  • The secret's out: ⚠️ not all sunscreens are created equal ⚠️ We're here to simplify the hot topic and what makes sunscreen better, or worse, for the environment. Here at Hive, not only do we carry reef-safe sunscreen that protects your skin *and* the seas, but all of our sunscreen is also plastic-minimal—and any plastic can be recycled through our TerraCycle program. Swipe through to (safely) soak up the sun ☀️

  • Single-use plastic? So last summer. @repurpose is here to help you ditch the disposables with their plant-based, compostable alternatives. Helping the planet, one picnic at a time 🍓

  • Here's to all the fathers and father figures in our lives. Like in sustainability, the small moments can lead to big impact: the witty jokes, the grilled meals, the car check-ups, and so much more 💚 Dads may only get one day a year, but here are some Hive father-owned brands you can support all year long.

  • Sweet reviews from superstar shoppers are our version of daily affirmations ✨ Thanks for sharing our save-the-planet mentality and being part of the Hive hive 🐝

  • It's finally summer, and we think you deserve something special to sip on. Thanks to @portlandsyrups, we've found the perfect drink that's tangy, sweet, and serves up paradise: the Passionfruit Cloud cocktail🍹 - 1 oz @portlandsyrups citrus passion syrup - 1.5 oz rum - 1 oz lime juice - 1 oz blood orange juice - 1 oz coconut cream - 1 oz @nativeforestbrand coconut milk - 1 oz @drinkopenwater sparkling water In a cocktail shaker with ice, combine the rum, coconut cream, coconut milk, lime juice, blood orange juice, and the citrus passion syrup. Shake well, then strain into a tall glass with crushed or pellet ice. Top with sparkling water, then garnish with your favorite flower.

  • So, you want to make a sustainable swap but don't know where to start. You've come to the right place 👋 Here are some simple changes you can make in your routine that'll have a *big* impact over time. With each switch, we can help make wasteful products and packaging a thing of the past 🌿 Do you have a favorite zero-waste swap?

  • Founded in 1972, World Environment Day has been a global platform for raising awareness and driving change for environmental issues for 50 years now. This year's theme is #OnlyOneEarth, reusing the slogan from the very first United Nations Conference on the Human Environment in 1972 🌎 At Hive, we partner with brands that use innovative environmental practices, like renewable energy sources and regenerative agriculture, because we believe in protecting the only planet (and home) we have. Who are some of your favorite environmentally-conscious brands? Tell us in the comments👇

  • Tag yourself, we’re “putting Tony’s chocolate in my Hive box as a treat” 🍫 Photo credit: @dickvanduijn

  • New month, new products to love. Here are some of our recent faves and what the Hive team has to say about them 🤩

  • Need podcast recs for the long weekend? We know what we're listening to. Our co-founder and Chief Commercial Officer, Katie Tyson, joined the Read Receipt podcast to talk about Hive, building a sustainable lifestyle, and much more 🐝 Hear all about it in our bio 🔗

  • Hitting the park this weekend? Or a friend's BBQ? No matter your plans, we've got the solution for all things al fresco: @ziptopcontainers food containers. Just one of them can replace 5,000 plastic bags, keeping waste out of landfills and our oceans. They're zippable, easy to clean, and look great with your favorite fruit 🍉

  • Thanks for sharing your sustainable picks, @purewow & @cookingwithpire! You know what to do: read it in our bio 🌿

  • It's that time. Sunscreen is essential year-round, but especially in the summertime ☀️ At Hive, we're committed to protecting your skin while also prioritizing our oceans and the environment. We carry sunscreens that are reef-safe and almost entirely plastic-free (and any plastic can be recycled through our TerraCycle program). Want to know more? Read all about sunscreen basics & beyond at the 🔗 in our bio.

  • BBQ season is back, baby 😎 We're ready, are you? Here are some essentials to get prepped for the picnic: 🚜 @burlapandbarrel spices things up with ingredients sourced directly from farmer cooperatives & small farms. 🍔 @hlthpunk's vegan burger sauce will elevate more than burgers at the picnic—and it comes in 100% recyclable packaging. ⛱️ @auntfannies helps keep mosquitos away, without any harsh ingredients. ☀️ @littlehandshawaii protects your skin with ingredients that are safe for little ones and the planet. Stock up at the 🔗 in our bio.

  • Haven't read our 2021 impact report yet? We'll fill you in. These are just a *few* of the stats we're excited to celebrate, all thanks to the good work of our incredible brand partners and, of course, you 💚 Get the full report at the 🔗 in our bio.

  • Getting to better, one grocery haul at a time 🌎 See what steps we took to help build a healthier planet in 2021. We couldn't have done it without you, our brands, and our community. 🔗 in bio for the full report on our blog.

  • It's no surprise that #EarthMonth is our favorite time of year. For 52 years, people have come together to spread awareness & take action for the good of our planet 🌱 To celebrate, let's take a look at Earth Day through the decades and a sneak peek of what's to come later this week (& throughout the rest of the month). How are you spending Earth Day 2022?

  • It's no surprise that #EarthMonth is our favorite time of year. For 52 years, people have come together to spread awareness & take action for the good of our planet 🌱 To celebrate, let's take a look at Earth Day through the decades and a sneak peek of what's to come later this week (& throughout the rest of the month). How are you spending Earth Day 2022?

  • It's no surprise that #EarthMonth is our favorite time of year. For 52 years, people have come together to spread awareness & take action for the good of our planet 🌱 To celebrate, let's take a look at Earth Day through the decades and a sneak peek of what's to come later this week (& throughout the rest of the month). How are you spending Earth Day 2022?

  • It's no surprise that #EarthMonth is our favorite time of year. For 52 years, people have come together to spread awareness & take action for the good of our planet 🌱 To celebrate, let's take a look at Earth Day through the decades and a sneak peek of what's to come later this week (& throughout the rest of the month). How are you spending Earth Day 2022?

  • It's no surprise that #EarthMonth is our favorite time of year. For 52 years, people have come together to spread awareness & take action for the good of our planet 🌱 To celebrate, let's take a look at Earth Day through the decades and a sneak peek of what's to come later this week (& throughout the rest of the month). How are you spending Earth Day 2022?

  • It's no surprise that #EarthMonth is our favorite time of year. For 52 years, people have come together to spread awareness & take action for the good of our planet 🌱 To celebrate, let's take a look at Earth Day through the decades and a sneak peek of what's to come later this week (& throughout the rest of the month). How are you spending Earth Day 2022?

  • Have you ever asked yourself: what does (insert greenwashing term here) even f***ing mean?! Because we have. A lot. That's why for Earth Day, we've created a dictionary to break down the 🚩 red-flag buzzwords 🚩 to avoid and which words to look for instead. Every time you share the page through the rest of April, we'll donate $4.22 to the Soil Health Institute, a non-profit dedicated to the protection, research, and scientific advancement of soil health and the promotion of transparent and accessible environmental education. Ready to #givegreenmeaning? Link in our bio.

  • When we talk about greenwashing, we're talking about these red-flag terms right here. They're great for feeling warm and fuzzy but don't have any real meaning. Leading up to #EarthDay, we're here to #givegreenmeaning by tackling the definition of common grocery buzzwords and what we think they *really* mean 😉 🔗 to sustainability dictionary in bio.

  • Want recs? We got ’em. @hivebrandsofficial and @baeobaby are teaming up this Wednesday as bāeo mamas @annaaschafer and @swrightolsen share their favorite Hive picks, from baby essentials to pantry snacks (and plenty more), on Hive’s stories.

  • Okay, we made this one up. But if you shop with Hive, you’re definitely an environmental snacktivist. And the facts don’t lie: conscious snacking can offset food waste, support fair labor, empower farmers, and regenerate ecosystems.

  • Vegan snacktivists unite! Our friends at @VegNews are here with our 11 best sustainable vegan snacks. Check out their picks for vegan MVPs in our bio.

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